YG Entertainment

YG Entertainment is a South Korean entertainment company that manages and produces music, artists, and groups, mainly in the K-pop industry. Founded in 1996, it is known for discovering and developing popular artists like Big Bang, Blackpink, and Treasure. The company oversees training, marketing, and production to ensure their artists succeed both in South Korea and globally. Besides music, YG is involved in merchandising, concerts, and television. It plays a significant role in shaping K-pop's international popularity and maintains a reputation for edgy, stylish concepts and high-quality content.