Hallyu Wave

The Hallyu Wave, also known as the Korean Wave, refers to the global popularity of South Korean culture, including K-pop music, dramas, movies, fashion, and beauty trends. It began in the late 1990s and has grown through advancements in technology and social media, allowing Korean content to reach audiences worldwide. This cultural phenomenon has increased international interest in Korea, boosted its entertainment industry, and influenced global pop culture. The Hallyu Wave exemplifies how cultural exports can foster international appreciation and economic growth for South Korea.