Kano School

The Kano school is a philosophy and methodology developed by Japanese educator Hidetoshi Kano, primarily focused on enhancing quality in education and management. It emphasizes understanding customer needs and how different features of a product or service can influence satisfaction. Kano's model categorizes these features into five types: basic, performance, excitement, indifferent, and reverse. This helps organizations prioritize improvements to meet or exceed customer expectations. The goal is to create products or services that not only fulfill basic requirements but also delight customers, leading to greater loyalty and satisfaction.