John Mullins

John Mullins is an influential figure in the field of business and entrepreneurship, known for his work on understanding how successful startups operate. He emphasizes the importance of customer discovery, which involves validating business ideas by engaging potential customers early in the process. Mullins co-authored the book "The New Business Road Test," where he outlines a framework for assessing business opportunities. His insights help entrepreneurs make informed decisions and reduce risks associated with launching new ventures, ultimately aiming to improve the chances of business success.