Business Model Canvas (Alexander Osterwalder)

The Business Model Canvas by Alexander Osterwalder is a visual tool that helps entrepreneurs and organizations map out how their business creates, delivers, and captures value. It consists of nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This structured overview enables a clear understanding of how different parts of a business interact, identify strengths and weaknesses, and develop strategies for growth and innovation. It’s a practical way to visualize and communicate a business model on a single page, facilitating better planning and decision-making.