The Startup Owner's Manual (Steve Blank)

The Startup Owner's Manual by Steve Blank is a practical guide for entrepreneurs to build successful startups. It emphasizes a systematic approach called "customer development," where founders test their ideas directly with real customers to validate assumptions and refine their products. The manual advocates iterative cycles of hypothesis, experimentation, and learning to reduce risks and ensure the business truly meets market needs. It provides frameworks, strategies, and step-by-step processes to help startups navigate uncertainty, develop a viable business model, and grow effectively, making it a valuable resource for transforming innovative ideas into sustainable companies.