Lean Startup (Eric Ries)

The Lean Startup, developed by Eric Ries, is a method for developing businesses and products efficiently by emphasizing continuous testing and learning. It encourages creating a simple version of a product, called a "minimum viable product" (MVP), to gather real customer feedback quickly. This approach helps identify what works and what doesn’t early, reducing unnecessary costs and effort. By iterating based on validated learning, startups can adapt faster, improve their offerings, and increase the chances of success. Overall, it promotes a cycle of building, measuring, and learning to develop products that truly meet customer needs.