ScaleUp

A ScaleUp is a company that has already proven its business model and is now focused on growing rapidly. It typically has established customers, steady revenue, and a clear plan to expand operations, increase sales, and enter new markets. The goal of scaling up is to boost growth efficiently while managing increased complexity, often involving investments in people, technology, and infrastructure. Essentially, a ScaleUp takes its initial success and accelerates it to reach a larger size and market share safely and sustainably.