HTML Email

HTML email refers to emails that are designed using HTML (Hypertext Markup Language), which allows for more visually appealing and structured content compared to plain text emails. With HTML emails, you can include images, colors, fonts, and various layout features that enhance the overall look and engagement of the message. This makes them popular for marketing campaigns and newsletters, as they can effectively capture the recipient's attention and convey information in a visually appealing way. However, they require careful design to ensure they display correctly across different email clients and devices.