follow-the-sun support

Follow-the-sun support is a global customer service strategy that ensures assistance is available around the clock. This approach leverages teams in different time zones, allowing one team's workday to overlap with another’s. For example, when a team in the U.S. finishes their day, a team in Europe or Asia can take over, so customer inquiries are handled promptly regardless of the time. This model enhances responsiveness and provides continuous support, ensuring that customers receive timely help no matter when they reach out.