Image for Ethnographic research methods

Ethnographic research methods

Ethnographic research methods involve studying people and their cultures through detailed observation and interaction in their natural environments. Researchers immerse themselves in the community, often participating in daily activities, to gain a deep understanding of social practices, beliefs, and experiences. This approach emphasizes empathy and context, allowing researchers to gather rich, qualitative insights that surveys or interviews alone might miss. The goal is to capture the complexities of human behavior and cultural dynamics, providing a holistic view of the community being studied.