key informants

Key informants are individuals with specialized knowledge or insights about a community, organization, or subject. They are often chosen because of their expertise, experience, or ability to provide valuable information that might not be easily accessible through other methods. In research or planning, key informants help gather in-depth understanding, clarify issues, and offer perspectives that can guide decision-making. They are like trusted sources who can offer detailed, informed opinions based on their familiarity and involvement with the topic at hand.