vehicular ethnography

Vehicular ethnography is a research method where scholars observe and analyze how people use and experience vehicles and transportation environments. It involves immersing oneself in the setting—such as cars, buses, or traffic—to understand social interactions, cultural norms, and individual behaviors related to mobility. This approach provides insights into how transportation shapes identities, communities, and everyday life, capturing the nuanced ways people engage with vehicles beyond just their mechanical functions. Essentially, it’s a way to study transportation as a cultural and social phenomenon by experiencing it directly.