Customer Data Platforms

A Customer Data Platform (CDP) is a software system designed to collect, unify, and manage customer data from various sources, such as websites, emails, and social media. It creates a single, comprehensive profile for each customer, enabling businesses to understand their preferences and behaviors better. This centralized data helps companies personalize marketing efforts, improve customer experiences, and make informed decisions. By having a clear picture of their customers, businesses can build stronger relationships and increase customer satisfaction.