Single Customer View

A Single Customer View (SCV) is a complete, unified profile of a customer that consolidates all their interactions and information across different channels and touchpoints—such as purchases, inquiries, and support tickets. It provides businesses with a clear, 360-degree understanding of the customer’s history and preferences, enabling personalized service and more effective marketing. By having a single, accurate view, companies can better anticipate needs, improve customer experience, and build stronger relationships. Essentially, it's like having a comprehensive dossier on each customer, accessible to authorized staff, to ensure consistent and informed engagement.