CIAM (Customer Identity and Access Management)

Customer Identity and Access Management (CIAM) is a system that helps businesses securely collect, manage, and authenticate customer identities across digital platforms. It ensures customers can easily sign in, access personalized services, and share their information safely. CIAM also protects customer data from unauthorized access, complying with privacy regulations. Essentially, it provides a seamless and secure experience for customers while giving businesses control over who can access their digital services and how.