Blink

"Blink" refers to the process of making quick decisions or judgments based on limited information, often subconsciously. This concept, popularized by Malcolm Gladwell in his book "Blink: The Power of Thinking Without Thinking," suggests that our brains can make effective assessments in a fraction of a second. These snap judgments can be influenced by past experiences and intuition, and while they can be surprisingly accurate, they may also lead to errors. The idea highlights the power and potential pitfalls of our instinctual thinking in everyday life and decision-making.