Gladwell Group

The Gladwell Group, founded by author Malcolm Gladwell, is a consultancy that applies insights from his books and research to help organizations improve their performance and decision-making. Leveraging his expertise in areas such as psychology, sociology, and behavioral economics, the group assists businesses in understanding complex social dynamics and consumer behavior. Their goal is to facilitate innovative thinking and effective strategies in various sectors, promoting better outcomes through a deeper understanding of human behavior and social trends.