the Law of the Few

The Law of the Few suggests that a small number of people significantly influence the spread of information and ideas within a community. This concept, popularized by Malcolm Gladwell in "The Tipping Point," identifies three key types of individuals: Connectors, who have vast social networks; Mavens, who are knowledgeable and seek to share information; and Salespeople, who are persuasive and charismatic. Together, these influential individuals can catalyze trends or changes by spreading knowledge quickly, making them pivotal in shaping public understanding and behavior.