Ideas Diffusion

Ideas diffusion refers to the process by which new ideas, innovations, or practices spread from one person, group, or location to others over time. It involves the sharing and adoption of these ideas through social interactions, communication channels, and cultural contexts. Factors influencing diffusion include the idea’s perceived usefulness, how compatible it is with existing practices, the communication network, and the social system’s openness to change. Ultimately, diffusion helps disseminate valuable knowledge, enabling communities and organizations to evolve, improve, and adopt innovations more efficiently.