illusion-based design

Illusion-based design refers to the use of visual tricks and clever techniques to create engaging and effective experiences, particularly in fields like advertising, architecture, and art. This design approach plays with perception, making the viewer see something that isn't there or interpret images in unexpected ways. By understanding how our brains process visual information, designers can enhance aesthetics, evoke emotions, and guide attention. Ultimately, illusion-based design aims to captivate an audience and convey messages in a more impactful manner, often leading to memorable experiences that challenge conventional ways of seeing.