ATSC 3.0

ATSC 3.0, or Advanced Television Systems Committee version 3.0, is the latest standard for broadcasting television signals in the United States. It offers improved picture and sound quality, including support for 4K Ultra HD and immersive audio formats. This standard allows for interactive features, such as enhanced content, targeted advertising, and accessibility options. ATSC 3.0 also enables transmission over the internet, making it easier for viewers to access content on various devices. Overall, it represents a significant upgrade in how television is delivered and experienced by audiences.