Next Generation Television

Next Generation Television (Next Gen TV), also known as ATSC 3.0, is a modern broadcasting standard that offers clearer picture and sound quality, similar to streaming services, over traditional TV. It allows for higher resolution, better reception in challenging locations, and supports new features like on-demand content, interactive services, and targeted advertising. This technology combines the best aspects of broadcast and internet delivery, providing viewers with a more flexible, immersive, and personalized TV experience, while enabling broadcasters to innovate and deliver richer content across a wider range of devices.