Advanced Television Systems Committee

The Advanced Television Systems Committee (ATSC) is a group that develops standards for digital television broadcasting in the United States and other regions. Their work ensures TV signals are transmitted efficiently, with high-quality picture and sound, allowing viewers to enjoy clear images, vibrant colors, and extra features like subtitles and interactive content. Essentially, ATSC creates the technical rules that help your TV receive digital channels smoothly and reliably, improving the overall broadcast experience.