ATSC (Advanced Television Systems Committee)

The Advanced Television Systems Committee (ATSC) is an organization that sets technical standards for digital television broadcasting in North America. Founded in 1982, ATSC developed the ATSC standard, which enables over-the-air digital TV broadcasts, providing high-definition video and improved audio quality. These standards support various services, including interactive content and mobile TV. ATSC 3.0, the latest version, enhances viewer experience with features like 4K resolution and targeted advertising. Essentially, ATSC ensures that TV technology evolves to meet modern viewing demands and enhances the quality of broadcasts for consumers.