Wilbur Schramm

Wilbur Schramm was an influential American communication theorist, often referred to as the father of communication studies. He played a key role in developing the field by exploring how media affects society and interpersonal communication. Schramm's work emphasized the importance of understanding the processes of sending, receiving, and interpreting messages. He established the first graduate program in communication at the University of Illinois and contributed to the development of communication models that are still used today. His insights helped shape modern media theory, making significant impacts on advertising, public relations, and mass communication research.