Wilbur Schramm (scholar)

Wilbur Schramm was a pioneering scholar in the field of communication studies. He is best known for developing frameworks that explain how information is transmitted and understood within societies, emphasizing the importance of context and feedback in effective communication. Schramm's work laid the groundwork for modern media studies, highlighting the roles of message senders and receivers, and how culture and social influences shape communication processes. His insights helped us understand mass media's impact and improved methods of information dissemination, making him a foundational figure in both communication theory and media education.