Media Effects Theory

Media Effects Theory explores how exposure to media content influences people's thoughts, feelings, and behaviors. It examines the ways media messages can shape opinions, attitudes, and actions over time or in specific situations. The theory considers both immediate reactions and long-term changes, recognizing that different individuals may be affected differently based on factors like personal background or context. Essentially, it seeks to understand the power of media in shaping societal and individual outcomes, highlighting the importance of content, delivery, and audience interpretation in the process.