Schramm's Model of Communication

Schramm's Model of Communication describes how messages are exchanged between people. It involves a Source who creates the message, and a Receiver who interprets it. Both parties act as both senders and receivers, meaning they encode (formulate) messages and decode (understand) them. The model emphasizes the importance of shared context or understanding, which helps ensure clear communication. It also recognizes potential barriers, like misunderstandings or noise, that can distort the message. Overall, it highlights that effective communication depends on mutual exchange, comprehension, and shared experiences.