The two-step flow of communication theory

The two-step flow of communication theory explains how information spreads in society. It suggests that mass media first delivers messages to a small group of influential people called opinion leaders. These opinion leaders then interpret, filter, and share the information with others in their community or social circles. As a result, these opinion leaders significantly influence how others perceive and understand the message. This process highlights that personal relationships and trusted individuals play a crucial role in shaping public opinion, rather than people receiving messages directly from the media alone.