Walter Fisher

Walter Fisher was an influential American communication theorist known for his narrative paradigm theory, which suggests that human communication is primarily based on storytelling rather than logical argumentation. He argued that people understand and evaluate messages through narratives, assessing their coherence and fidelity, meaning how believable and relatable they are. Fisher's ideas have been widely applied in fields like communication, psychology, and literature, emphasizing the importance of storytelling in shaping our beliefs, behaviors, and cultural understanding. His work highlights how narratives can influence our decisions and perspectives in everyday life.