The Narrative Paradigm

The Narrative Paradigm is a theory that suggests storytelling is at the core of human communication and understanding. It posits that people make sense of the world through stories rather than just logical arguments. According to this view, we judge the credibility of a story based on its coherence (how well it flows) and fidelity (how relatable and truthful it feels). This means we are more likely to be persuaded by narratives that resonate with our experiences and values, making storytelling a powerful tool in persuasion and communication across various contexts, from politics to personal interactions.