The New Rhetoric

The New Rhetoric, developed by philosopher Chaim Perelman, is a way of understanding how arguments persuade people in real discussions. Unlike fixed rules of logic, it emphasizes the importance of context, audience, and the art of reasoning to convince others effectively. It highlights that persuasion depends on appeals to values, perceptions, and beliefs, making argumentation more adaptable and dynamic. This approach recognizes that arguing isn’t just about logical proof but also about connecting with people's worldviews, making it a practical tool for effective communication and debate.