The Narrative Paradigm Theory

The Narrative Paradigm Theory suggests that humans understand and evaluate the world mainly through stories and storytelling, rather than just logical arguments. We rely on narratives to make sense of experiences, shape our beliefs, and communicate values. This theory posits that storytelling is a fundamental way people interpret what is true or credible, emphasizing the importance of coherence, consistency, and emotional appeal in persuasive communication. In essence, our brains are wired to make sense of life through stories, making storytelling a powerful tool in shaping attitudes and decisions.