Walter Fisher (Scholar)

Walter Fisher was a communication scholar best known for his "Narrative Paradigm," which suggests that human communication is primarily based on storytelling rather than just logical arguments. He believed that people make sense of their experiences and persuade others through stories that resonate emotionally and culturally. Unlike traditional theories that emphasize logic and evidence, Fisher argued that stories are more effective because they align with how humans naturally understand the world. His work highlights the importance of narrative in shaping beliefs, values, and social interactions.