The Narrative Paradigm (Walter Fisher)

The Narrative Paradigm, developed by Walter Fisher, suggests that human communication is fundamentally shaped by storytelling. According to Fisher, people make sense of the world and persuade others through narratives rather than just facts or logic. He believed that stories have inherent values and coherence, and we evaluate their truth based on their ability to resonate with our own experiences and beliefs. In essence, we are more likely to be influenced by compelling stories that feel relatable and meaningful, rather than purely rational arguments. This framework highlights the power of narratives in shaping understanding and decision-making.