The Stroop Effect

The Stroop Effect is a psychological phenomenon demonstrating how conflicting information can slow down our response time. When the name of a color (like "red," "blue," or "green") is printed in a color that differs from the word itself, our brain experiences a conflict between reading the word and recognizing its color. For example, the word "red" printed in blue ink. This conflict causes delays in naming the ink color, highlighting how automatic processes like reading can interfere with tasks requiring attention and control. The Stroop Effect reveals the challenges of managing competing stimuli in our cognitive processes.