The McDonaldization of Society

The McDonaldization of Society is a concept by sociologist George Ritzer that describes how the principles of fast food restaurants, like efficiency, predictability, calculability, and control, increasingly influence various sectors of society. This phenomenon shows how everyday activities—from shopping to education—are standardized and streamlined, prioritizing speed and convenience over quality or individuality. While it offers benefits like consistency and affordability, it can also lead to a loss of personal touch and cultural uniqueness, as more aspects of life become uniform and driven by profit motives.