McDonaldization

McDonaldization refers to the process by which the principles of the fast-food restaurant model, exemplified by McDonald's, are applied to various sectors of society. This concept, introduced by sociologist George Ritzer, highlights four key characteristics: efficiency, calculability, predictability, and control through non-human technology. As a result, products and services become standardized, focusing on speed and uniformity, often at the expense of quality and individuality. McDonaldization can be seen in education, healthcare, and even social interactions, reflecting a broader trend toward uniformity and mechanization in everyday life.