George Ritzer

George Ritzer is an American sociologist best known for his concept of "McDonaldization," which describes how principles of fast food restaurants—like efficiency, predictability, and control—have come to dominate various sectors of society, including education and healthcare. He argues that this trend promotes uniformity and reduces individuality, as consumers prioritize convenience over quality. Ritzer’s work explores the implications of this phenomenon on culture, social interactions, and the economy, emphasizing the balance between efficiency and the human experience. His ideas encourage critical thinking about modern consumer culture and its broader societal impacts.