Image for the Bransford and Franks experiment

the Bransford and Franks experiment

The Bransford and Franks experiment explored how people remember information by testing their ability to recall sentences that contained key ideas. Participants read sentences and later were asked to recognize which ones they had seen before. The experiment found that people often misremembered sentences based on the gist of the information rather than exact wording. This indicates that our memory is influenced by the general understanding of concepts rather than precise details, showcasing how we sometimes remember the meaning of information while overlooking specific facts.