John D. Bransford

John D. Bransford is a renowned cognitive scientist and educational researcher known for his work on how people learn and understand new information. His research emphasizes the importance of prior knowledge, effective teaching methods, and learning environments that support active engagement. Bransford has contributed to our understanding of cognitive processes, helping educators design better instructional strategies that improve learning outcomes. His work has influenced education practices, particularly in areas like science, math, and literacy, by highlighting how people build new knowledge on existing mental frameworks.