The American Voter

"The American Voter" is a foundational study in political science, conducted in the 1950s, that analyzes how different factors influence voter behavior in the United States. It examines aspects like party affiliation, social identity, and personal beliefs, exploring how these elements shape voting decisions in elections. The study emphasizes that voting is not just a rational act based on issues but is also affected by emotions, attitudes, and group dynamics. Its findings have had a lasting impact on understanding electoral behavior and informing political campaigns and public policy.