The American Voter (book)

"The American Voter," published in 1960 by Campbell, Converse, Miller, and Stokes, is a foundational study in political science that analyzes how Americans make voting decisions. The authors explore various factors influencing voter behavior, such as demographics, political ideology, party identification, and social influences. They present a detailed examination of the electorate's attitudes towards political parties and candidates during elections. The book demonstrates that voting is not just a rational decision but also deeply rooted in social contexts and personal experiences, providing a comprehensive understanding of the dynamics of American electoral behavior.