Swiss People's Party

The Swiss People's Party (SVP) is a major political party in Switzerland known for its conservative and right-wing views. Founded in 1929, it emphasizes Swiss nationalism, limited immigration, and a strong commitment to direct democracy. The party advocates for Swiss sovereignty and often opposes EU integration. It has gained popularity for its campaigns on issues like security and the economy. The SVP's distinctive strategies include striking slogans and eye-catching advertising, making it a prominent force in Swiss politics, where it frequently leads in national elections.