Strategy as Practice

Strategy as practice is an approach that focuses on how strategies are actually created and enacted in organizations, rather than just what strategies are set by leaders. It looks at the daily actions, interactions, and decisions of individuals within an organization and how these contribute to strategic outcomes. This perspective highlights the importance of collaboration, communication, and the social context in shaping how strategies unfold. In essence, it emphasizes that strategy is not only a top-down process, but also emerges from the collective efforts and behaviors of everyone involved in the organization.