ethnography in strategy

Ethnography in strategy is a research approach where companies carefully observe and understand how people behave, make decisions, and interact within their natural environments, such as workplaces or communities. By immersing themselves in these settings, organizations gain deep insights into customer needs, motivations, and cultural factors that influence behavior. This understanding helps businesses develop more effective strategies, products, and services that truly resonate with their target audiences, ultimately fostering better connection and engagement.