narratives in strategy

Narratives in strategy refer to the stories organizations craft to communicate their vision, values, and goals. These stories shape how employees, stakeholders, and customers understand the company's purpose and direction. A strong narrative aligns everyone’s efforts, inspires action, and builds a cohesive identity. It helps make complex strategies more relatable and memorable, guiding decision-making and fostering a shared sense of meaning. Essentially, strategic narratives translate abstract plans into compelling stories that motivate and unify people around common objectives.