self-schema theory

Self-schema theory suggests that individuals have mental frameworks, or "self-schemas," that organize their beliefs and perceptions about themselves. These schemas are shaped by experiences, guiding how we process information related to ourselves. For instance, if someone sees themselves as athletic, they will pay more attention to fitness-related information and experiences that reinforce this view. This theory helps explain why people interpret events and interactions in ways that align with their self-image, influencing their behavior, emotions, and memory. Essentially, self-schemas help us understand and navigate our identity and experiences in the world.