Richard Dawkins (The Selfish Gene)

In "The Selfish Gene," Richard Dawkins presents the idea that genes, rather than individuals or species, are the primary units of evolution. He argues that genes promote their own survival by influencing behavior, leading organisms to act in ways that enhance their genetic replication. This perspective highlights the role of natural selection in shaping not only physical traits but also behaviors that support gene transmission. Dawkins introduces concepts like "memes" to explain cultural evolution, suggesting that ideas can spread and evolve similarly to genes, reflecting a broader understanding of how various forms of information propagate.